It was just announced today that Rite Aid the third largest drugstore chain in the U.S. will begin to sell the mushroom products of Rritual Superfoods (CSE: RSF). This is a recent IPO that not many investors are aware of yet. Today’s news of Rite Aid deciding to carry RSF’s entire product line in a phased nationwide rollout is the most significant announcement that we have seen any mushroom company make over the last twelve months!
Rritual Superfoods to Launch Product Line in Rite Aid Stores – Nationwide
Rritual’s product offerings to be widely accessible at Rite Aid retail locations across USA
VANCOUVER, BC, March 30, 2021 /PRNewswire/ — Rritual Superfoods Inc. (CSE: RSF) is excited to announce the Company’s premium brand of functional superfoods will launch in Rite Aid stores throughout the USA in Q2 and Q3.
“This first national retail rollout is a major achievement for the Rritual brand. It validates both supply and demand for the category, specifically, our product quality and the rapidly growing interest of consumers in functional superfoods,” said Mr. David Kerbel, Rritual Superfoods CEO. “We are striving to not only lead this emerging category, but to define it. A significant part of achieving that goal is accomplished through gaining the trust and support of consumers through top tier retailers such as Rite Aid.”
Rritual has scaled its production to meet growing demand, with a strategic sales and marketing focus aimed at major retailers across the USA in 2021. The Rite Aid rollout will be phased toward reaching 1000 retail stores, in addition to Rite Aid’s ecommerce platform. Rritual’s retail strategy is disruptive, the Company is aiming at national retailers rather than regional rollouts in order to gain market share and category defining leadership.
Rite Aid will carry Rritual’s full product line, including:
Chaga IMMUNE with adaptogens Eleuthero Root and Astragalus to support healthy immune function and well-being all year round.
Lion’s Mane FOCUS with adaptogens Rhodiola Rosea Root and Bacopa to support brain health and cognitive function.
Reishi RELAX with adaptogen Ashwagandha and cacao to help the body adapt to stress.
Rritual product offerings are all USDA-certified organic and are a caffeine-free option that can be mixed with other beverages or enjoyed by itself. Rritual’s proprietary Immune-Synergy Six Mushroom Blend is the only functional health product on the market that contains a daily prebiotic blend which nourishes a healthy gut microbiome and facilitates balanced digestive function.
About Rite Aid Corporation
Rite Aid Corporation, the third largest US drugstore chain, is on the front lines of delivering healthcare services and retail products to more than 1.6 million Americans daily. Our pharmacists are uniquely positioned to engage with customers and improve their health outcomes. We provide an array of whole being health products and services for the entire family through over 2,400 retail pharmacy locations across 17 states. Through Elixir, we provide pharmacy benefits and services to approximately 4 million members nationwide. For more information, www.riteaid.com.
Rritual is a functional superfood company that creates plant-based elixirs, which support immunity, focus and relaxation. The company is poised to dominate a segment where demand and sales are growing exponentially. Under the executive leadership with over 100 years of CPG pedigree, Rritual is launching in North America in Q2 2021 as the company positions itself as a leader in the functional health and wellness industry. Rritual’s superfood elixirs can be found online at www.rritual.com.
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